The charges and holds your phone effortlessly

Designed by Bill May, the is a premium smartphone cable that will hold your device in any way. It’s a very simple little gadget that will let you keep your phone at eye-level next to your monitor or just close enough in your car. The strength and flexibility of the cable lets you hold your phone firmly in mid-air, and at any angle. 2 versions of the are available. One that is compatible with the iPhone and another that supports any Micro-USB devices (Blackberry, Nokia, Android, …). The is clearly a fun little gadget that will get you more out of your smartphone.

But hurry! 3 days left to pre-order your on Kickstarter — from $17 for the Micro-USB model and $19 for the iPhone!

Where to buy